Entries categorized as ‘Lawson’
I’ve recently noticed some interesting ads, focused on brand loyalty and awareness:
In Marketing 101, we learned that these are examples of institutional advertising, intended to build awareness and generate goodwill, not to promote a particular product. Which brings us to Lars, the animated avatar from Lawson.
Lars is cute and the videos are obviously well-produced. But the message just isn’t compelling. Lawson should be using this opportunity to tie their products into some meaningful community service; saving cats just seems so irrelevant. Given our economic situation and all that we face, how about tackling a serious problem, like expanding into electronic health records (EHR), or tracking your carbon emissions? Sure, it’s cool to have a mascot/avatar, but it needs to be more than just a cartoon.
Categories: Lawson · Lawson CUE · Thoughts
Lawson has announced an interesting service offering, VUE ‘09, targeted at those of you who weren’t able to make it to their recent CUE ‘09 conference in San Diego.
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Categories: Lawson · Lawson CUE · Thoughts
When Lawson CUE was held in San Diego this past April, Lawson invited some software industry bloggers to attend the annual event. I’ll let you read their reviews:
Unlike the LawsonGuru Blog, which targets you—the actual Lawson customer, each of these bloggers targets the larger enterprise software marketplace. But, hey, it’s Lawson’s conference, so they have to right to invite whomever they want.
Alas, I stayed home.
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Categories: ERP · Harry Debes · LWSN · Landmark · Lawson · Lawson CUE · Lawson M3 · Lawson S3
Your Paper, Sir?
Unless you’ve been living under a rock, you know that the newspaper industry is in a serious decline. Maybe that’s not strong enough.
Newspapers, as we’ve known them, are on their deathbed. And it’s a sad reversal of fortune. Gone are the glory days of The Washington Post’s Woodward and Bernstein.
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Categories: ERP · LSF9 · Lawson · Lawson S3 · Support · Thoughts · Upgrades
Yes, I know. I’m taking a cheap shot.
But this is just ridiculous, and this is not an isolated incident:
And Lawson’s new CIO has been on the job for almost a year.
Categories: Lawson · Support · Thoughts
The economy is on practically everyone’s mind these days. We know we’re in for a bumpy ride over the next several months, and perhaps even years. Everywhere we turn, organizations are “battening down the hatches”, learning to do more with less. One way to do that is to evaluate our tools as well as our approaches to some of the routine tasks that we perform.
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Categories: Consulting · ERP · IT · LBI · ProcessFlow · Thoughts
To paraphrase Dean Hager:
“This has been a ten-year dream for me; to deliver on the promise of a comprehensive all-encompassing Lawson user experience.”
In short, Lawson Smart Office integrates and delivers all facets of Lawson applications in a seamless fashion, providing a comprehensive user experience for all things Lawson. Smart Office is built on 3 pillars: intelligence, productivity, and personalization. As Dean says, Smart Office facilitates what Lawson is calling “The Process of Me”.
I agree that it’s slick. In fact, it’s gorgeous. It utilizes all the latest Microsoft technologies. But you know me—I’m the skeptic. So, let’s examine a few questions:
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Categories: Lawson · Lawson M3 · Lawson S3 · Thoughts
One of the realities of ERP is that organizations often feel they need to customize to meet their requirements. Customization is a tough choice to make and there really is no good answer. In this article, we’ll examine some of the reasons for customization of your Lawson S3 Applications, why to avoid it, and how to mitigate the risks if you do customize.
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Categories: Customization · ERP · Lawson · Lawson S3 · Thoughts
Over the past year or so, Lawson has been expanding their support offerings. It used to be that you had just one option: “Maintenance and Support”.
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Categories: ERP · LWSN · Lawson · Support
