Thought-Provoking Commentary for the Lawson Software Community
What Lawson Can Learn From IBM
February 19, 2009Posted by on
Yes, I do “tell it like it is” and occasionally rant about issues that need to be addressed by Lawson, but, as your self-appointed Lawson ombudsman, I feel someone’s got to hold them accountable.
I know a lot about their products and promote their use. I have frequent contact with Lawson’s clients through my consulting practice as well as LawsonGuru.com and the monthly LawsonGuru Letter. You’d think Lawson would understand the value in establishing a formal relationship. Yet, I have very little direct content with Lawson. I can’t get any information directly from Lawson, but only by working through a client. I can’t be certified on their products, nor can I attend a training class. I can’t go to their annual CUE conference. (And yes, I do offer to pay.)
Before you misinterpret this as whining, let me again reiterate that I’m one of Lawson’s biggest supporters. As I explain to numerous people from Lawson, I am an independent consultant; my practice is primarily focused on Lawson. Most of my work is done independently, although I also work for or alongside of Lawson and their partners.
Despite my repeated pleas and urgings, Lawson just fails to realize the value of the independent consulting community. The independents are Lawson’s "grass roots" sales force, out there spreading the word about their latest-and-greatest products. Sure we compete in some ways, but we certainly not out to steal business from Lawson. Believe me, there’s plenty of work for all of us.
Ideally, I’d like to see an ISV-type program from Lawson (much like the partner/consultant arrangements I have with Microsoft, Oracle and IBM),where we can buy and install limited-use software, purchase training, get marketing assistance, etc. Our goal as independents is to stay on top of the latest releases from vendors, and try to stay at least one step ahead of out clients.
Maybe Lawson can learn something from IBM. As an IBM Business Partner, I recently received an email reminding me of why they are successful—because they get it. I just love this part:
As an IBM Business Partner, you are a key player in IBM’s efforts to help our clients transform their business during these challenging economic times. The ideas are limitless. Now is the time for us to join forces and target key opportunities, to help companies around the world grow and profit through technology and business transformation. Your expertise and skills will make the difference.